Please give us a brief introduction of yourself Sabrina.
Hi - excited to share a bit with you! I'm Sabrina Szinay and currently residing in New York where I've been living for the past 8 years. Originally from Denmark and growing up with generations of hair stylists, I organically felt a connection to hair and its creative outlet since I was a child. A thing that I am very passionate about is sustainability, which laid the foundation for why I created Sandor - a natural hair care brand, which focuses on safe, natural ingredients and importantly, bottles in aluminium which is infinitely recyclable.
Can you please tell us a bit more about your Journey with Sandor? and your ethos behind your business?
With over 12 years as working as a session hair stylist in the fashion industry for prestigious brands like Dior, cK, Paco Rabanne, WSJ, Vogue and more, I found myself missing products that had an eco-ethical approach to both ingredients and packaging. I've been working with models whose scalps where often irritated and I was myself dealing with a dry, sensitive scalp. This was what led me together with our bio-chemists to develop The Grounding Shampoo and Conditioner, which is made with natural soothing ingredients - with a base of Aloe Vera and long time appreciated botanics like Chamomile + Calendula extract and organic Jojoba oil.
I found that alot of personal care products contain hormone and endocrine disruptive ingredients and I am suprised to see alot of bigger brands compromising of the safety of their ingredients. This, though is now only giving me more drive and I feel supported by our customers and retailers who also see the importance of what we consume and where the remains ends up afterwards.
Hundreds of millions of plastic shampoo bottles are going into landfill each year - plastic with a low recycling rate, can only be recycled a handful of times before it starts to breakdown into microplastic.
Favourite sound currently?
Idea 10 ( Slow & Reverb ), #3 Aphew Twin, Les Fleurs by Minnie Riperton.
How do you plan to fulfill your creative desires for the rest of 2023?
I am launching two more products this year and working on more styling products etc, so I am having my creative desires full at this point.
Sabrina styling the Armani Sundress in White